Online Courses Handbook 2003

307275 v.1 Marketing Double Degree Major (with C & CS)

Introduction
Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This double degree major prepares students to organise and controlmarketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia andoverseas.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

10848 v.2 Management 100 3.0 25.0

10987 v.4 Accounting 100 3.0 25.0

50.0

Year 1 Semester 2

11011 v.3 Legal Framework 100 3.0 25.0

1234 v.3 Economics 100 3.0 25.0

50.0

Year 2 Semester 1

10830 v.3 Information Systems 100 4.0 25.0

10850 v.4 Marketing 100 3.0 25.0

50.0

Year 2 Semester 2

9764 v.7 Consumer Behaviour 102 3.0 25.0

9807 v.6 Marketing Research 200 3.0 25.0

50.0

Year 3 Semester 1

11016 v.3 Marketing Communications 211 3.0 25.0

12613 v.2 International Marketing 250 3.0 25.0

50.0

Year 3 Semester 2

10855 v.5 Public Relations (Principles) 102 3.0 25.0

1866 v.6 Retail Marketing and Distribution 311 3.0 25.0

50.0

Year 4 Semester 1

3900 v.5 Strategic Marketing 310 3.0 25.0

4375 v.4 Marketing of Services 311 3.0 25.0

50.0

Year 4 Semester 2

10810 v.3 Business Policy 320 3.0 25.0

4371 v.5 Marketing 391 3.0 25.0

50.0