Online Courses Handbook 2003

306986 v.1 Creative Advertising Design Major

Introduction
Preparation for professional placement in the creative advertising industry. Focuses on professional practice, media production processes, professional institutions and industry processes. Development of a professional portfolio of creative advertising work for future employment.

Course Structure Hrs/Wk Credit

Year 2 Semester 1

10006 v.3 Design in Context 291 3.0 25.0

306956 v.1 Visual Communication 291 3.0 25.0

306958 v.1 Visual Communication Technology 291 4.0 25.0

306971 v.1 Creative Advertising Design Theory 291 3.0 25.0

100.0

Year 2 Semester 2

10007 v.3 Design in Context 292 3.0 25.0

306960 v.1 Visual Communication Technology 292 2.0 25.0

306972 v.1 Creative Advertising Design Process 292 3.0 25.0

306973 v.1 Creative Advertising Design - Copywriting and Art Direction Workshop 292 3.0 25.0

100.0

Year 3 Semester 1

10850 v.4 Marketing 100 3.0 25.0

306975 v.1 Creative Advertising Design Practice 391 3.0 25.0

306978 v.1 Creative Advertising Design Studio 391 2.0 25.0

SELECT 1 ELECTIVE 25.0

100.0

Year 3 Semester 2

306976 v.1 Creative Advertising Design Practice 392 3.0 25.0

306979 v.1 Creative Advertising Studio 392 3.0 25.0

9764 v.7 Consumer Behaviour 102 3.0 25.0

SELECT 1 ELECTIVE 25.0

100.0