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306971 (v.1) Creative Advertising Design Theory 291


 

Area:School of Design
Contact Hours:3.0
Credits:25.0
Lecture:1 x 1 Hours Weekly
Tutorial:1 x 2 Hours Weekly
Socio-cultural evolution, consumer psychology, economic and marketing principles, media theory and planning, critical analysis of advertising, ethical and contemporary issues in advertising, introduction to creative strategies and idea generation techniques, branding and campaigning, creative presentation formats and standards.

 

 
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