Online Courses Handbook 2003

295013 v.8 Postgraduate Diploma in Business (Marketing)

Introduction
This course enhances the ability of marketing executives to anticipate demand for projects by analysing the behaviour of competitors and customers. Designing, organising and controlling marketing strategies to reach a target market.

Course Entry Requirements/Prerequisites
A bachelor degree in business, commerce, economics or other appropriate field from a recognised Australian tertiary institution, or equivalent qualification. Applicants must have appropriate academic preparation in the intended field of specialisation.

Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability
This fee paying course is of one year full-time duration and can be undertaken on a full-time or part-time basis. Limited units may be offered in an intensive format.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure Hrs/Wk Credit

Year 1

300313 v.2 Stream for Students with undergraduate degree in marketing 75.0

OR

300314 v.2 Stream for Students Without Undergraduate Degree in Marketing 75.0

SELECT 5 OPTIONS 125.0

200.0

Optional Units to Select From in Year 1 Hrs/Wk Credits

5519 v.8 Internet Marketing 567 3.0 25.0

5762 v.7 Global Marketing Communications 564 3.0 25.0

5763 v.6 Marketing Channels 565 3.0 25.0

5764 v.6 Export Marketing 566 3.0 25.0

12205 v.2 Business Research Project (Marketing) 592 3.0 25.0

12206 v.2 Business Research Project (Marketing) 593 3.0 25.0

12468 v.2 Current Marketing Issues 560 3.0 25.0

12469 v.2 Professional Selling and Sales Management 569 3.0 25.0

12470 v.2 Marketing to Organisations 503 3.0 25.0

12471 v.2 Marketing of Services 570 3.0 25.0

12472 v.2 Quality Planning and Analysis 571 3.0 25.0

12473 v.2 Tourism Marketing 570 3.0 25.0

12474 v.2 International Marketing 571 3.0 25.0

12477 v.3 Public Relations (Principles) 500 3.0 25.0