Curtin University of Technology

 
 
 Home
 
 Courses
Business
Engineering & Science
Health Sciences
Humanities
Resources & Environment
Vice Chancellory
Curtin Sarawak
 
 Unit List
 

12477 (v.3) Public Relations (Principles) 500


 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Seminar:1 x 3 Hours Weekly
The principles and an introduction to the practice of public relations. It covers the history and evolution of public relations, how to identify publics and the need for public relations programs, how to plan and manage these programs and how to evaluatetheir effectiveness, how to manage relations with relevant publics, and how to apply the range of communications processes needed and used.

 

 
Curtin University of Technology

To report errors on this website please e-mail:online@curtin.edu.au
Copyright and Disclaimer
 Current as of: November 4, 2002     5:20:13
CRICOS provider code 00301J