Online Courses Handbook 2003

12472 (v.2) Quality Planning and Analysis 571

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 3 Hours Weekly
Prerequisite(s):	12471 (v.2) Marketing of Services 570 or any previous version
An integrative approach to all facets of quality in relation to the goal of achieving competitive advantage for business, government and not-for-profit organisations. Integrated product or service development, supplier or organisation and organisation orcustomer interfaces. Quality management, specifications, customer satisfaction, audits and quality function deployment. Benchmarking and industry best practice. The use of standards in marketing.