5763 (v.6) Marketing Channels 565
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Lecture: | 1 x 3 Hours Weekly |
Marketing channels. Distribution operations, distribution planning, wholesaling, channel structure, channel management, channel communications, logistics, retailing, physical distribution, transportation, warehousing, inventory management and control. |