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235016 v.2 Management and Marketing Double Major
Introduction
This double major is designed to provide an overall understanding of managerial competencies and the functional area of marketing.
Course Structure Hrs/Wk Credit Year 1 Semester 2 10808 v.2 Business Communication 101 3.0 25.0 10993 v.2 Business Statistics 101 4.0 25.0 50.0 Year 2 Semester 1 10852 v.3 Organisational Behaviour 200 3.0 25.0 2644 v.8 Administrative Management 200 3.0 25.0 9764 v.7 Consumer Behaviour 102 3.0 25.0 SELECT 1 OPTION 25.0 100.0 Year 2 Semester 2 11016 v.3 Marketing Communications 211 3.0 25.0 2806 v.4 Finance (Introductory) 201 3.0 25.0 8800 v.5 Employee Relations 200 3.0 25.0 9807 v.6 Marketing Research 200 3.0 25.0 100.0 Year 3 Semester 1 12953 v.2 Entrepreneurship 300 3.0 25.0 3900 v.5 Strategic Marketing 310 3.0 25.0 SELECT 2 OPTIONS 50.0 100.0 Year 3 Semester 2 10810 v.3 Business Policy 320 3.0 25.0 10835 v.2 International Management 375 3.0 25.0 SELECT 2 OPTIONS 50.0 100.0 Optional Units (No Year Level Specified) Hrs/Wk Credits 1866 v.6 ^ Retail Marketing and Distribution 311 3.0 25.0 3820 v.6 ^ Marketing to Organisations 322 3.0 25.0 3821 v.6 ^ Export Marketing 300 3.0 25.0 3822 v.6 ^ Sales Management 330 3.0 25.0 4375 v.4 ^ Marketing of Services 311 3.0 25.0 8983 v.9 ^ International Policy 201 3.0 25.0 10806 v.2 ^ Analytical Marketing 201 3.0 25.0 11018 v.3 # Organisational Strategy and Change 300 3.0 25.0 11712 v.2 # Small Business 200 3.0 25.0 12598 v.3 # Tourism Management (Principles and Practices) 102 3.0 25.0 12603 v.2 ^ Tourism Marketing 300 3.0 25.0 303899 v.2 # Ethics in Business 300 3.0 25.0 # Students are required to select two Management options. ^ Students are required to select three Marketing options.
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