234925 v.3 Marketing and Advertising Double Major

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Introduction
This double major is designed to provide students with an understanding of the principles and processes of advertising and other forms of marketing communications, from a marketing perspective. Students with career aspirations in either the marketing communications/advertising industries, or any of the mainstream marketing industries are ideal candidates for this unique double major.

Course Structure				Hrs/Wk	Credit
Year 1 Semester 2
10993	v.3		Business Statistics 101	3.0	25.0
9764	v.7		Consumer Behaviour 102	3.0	25.0
					50.0
Year 2 Semester 1
11001	v.2		Economics (Macro) 101	3.0	25.0
11016	v.3		Marketing Communications 211	3.0	25.0
2845	v.4		Law (Marketing) 245	3.0	25.0
			SELECT 1 OPTION		25.0
					100.0
Year 2 Semester 2
12632	v.2		Advertising 211	3.0	25.0
12989	v.2		Media Planning 250	3.0	25.0
9807	v.6		Marketing Research 200	3.0	25.0
			SELECT 1 OPTION		25.0
					100.0
Year 3 Semester 1
12634	v.2		Advertising Strategy 310	3.0	25.0
12990	v.2		International Advertising 300	3.0	25.0
3900	v.5		Strategic Marketing 310	3.0	25.0
			SELECT 1 OPTION		25.0
					100.0
Year 3 Semester 2
10810	v.3		Business Policy 320	3.0	25.0
12633	v.2		Advertising 391	3.0	25.0
12981	v.2		Internet Marketing 350	3.0	25.0
			SELECT 1 OPTION		25.0
					100.0
Optional Units (No Year Level Specified)				Hrs/Wk	Credits
1866	v.6		Retail Marketing and Distribution 311	3.0	25.0
3820	v.6		Marketing to Organisations 322	3.0	25.0
3821	v.6		Export Marketing 300	3.0	25.0
3822	v.6		Sales Management 330	3.0	25.0
4375	v.4		Marketing of Services 311	3.0	25.0
6981	v.3		Professional Selling 300	3.0	25.0
10806	v.2		Analytical Marketing 201	3.0	25.0
10854	v.4		Public Relations (Techniques) 200	3.0	25.0
10855	v.5		Public Relations (Principles) 102	3.0	25.0
12603	v.2		Tourism Marketing 300	3.0	25.0
12613	v.2		International Marketing 250	3.0	25.0
12968	v.2		Sports Marketing 241	3.0	25.0
NB	Substitution of two listed optional units may be approved by the Head, School of Marketing.