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1866 (v.6) Retail Marketing and Distribution 311
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Tutorial: | 1 x 2 Hours Weekly |
Seminar: | 1 x 1 Hours Weekly |
Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
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| Retail marketing and marketing channels. Retail information systems, channel behaviour, channel operations, channel management, distribution planning, wholesaling, retail consumers, products, site evaluation, merchandising and promoting goods, personal selling, images and atmosphere. Research, audit and future of retailing. Transportation, warehousing, physical distribution systems. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 1A | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 2A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 1A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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