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12981 (v.2) Internet Marketing 350
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Seminar: | 1 x 3 Hours Weekly |
Anti Requisite(s): | 4371 (v.5) Marketing 391
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Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
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| A broad understanding of the non technical aspects of the internet and the World Wide Web. Exploration and development of models of how the new media will impact and change marketing through, identifying web based opportunities and threats that face existing firms. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Metro College Malaysia | Semester 1 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 2A | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 3A | Y | | | | 2004 | S'pore Inst Mtls Mgt | Trimester 2A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 3A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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