234919 v.2 Sales and Marketing Double Major

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Introduction
This double major is designed for students who wish to practice in sales and marketing professions requiring a background in marketing theory. It focuses on the application and relevant theory in sales, marketing and other relevant disciplines. Recent research has shown that the sales profession is one of the most significant employment categories for new graduates and graduates of the program will be in demand.

Course Structure				Hrs/Wk	Credit
Year 1 Semester 2
10993	v.3		Business Statistics 101	3.0	25.0
11001	v.2		Economics (Macro) 101	3.0	25.0
					50.0
Year 2 Semester 1
6981	v.3		Professional Selling 300	3.0	25.0
9764	v.7		Consumer Behaviour 102	3.0	25.0
9807	v.6		Marketing Research 200	3.0	25.0
			SELECT 1 OPTION		25.0
					100.0
Year 2 Semester 2
2845	v.4		Law (Marketing) 245	3.0	25.0
3822	v.6		Sales Management 330	3.0	25.0
			SELECT 2 OPTIONS		50.0
					100.0
Year 3 Semester 1
12593	v.4		Marketing - Professional Practice 300	3.0	25.0
12981	v.2		Internet Marketing 350	3.0	25.0
3900	v.5		Strategic Marketing 310	3.0	25.0
			SELECT 1 OPTION		25.0
					100.0
Year 3 Semester 2
10810	v.3		Business Policy 320	3.0	25.0
1866	v.6		Retail Marketing and Distribution 311	3.0	25.0
			SELECT 2 OPTIONS		50.0
					100.0
Optional Units (No Year Level Specified)				Hrs/Wk	Credits
3820	v.6		Marketing to Organisations 322	3.0	25.0
3821	v.6		Export Marketing 300	3.0	25.0
4375	v.4		Marketing of Services 311	3.0	25.0
10806	v.2		Analytical Marketing 201	3.0	25.0
10854	v.4		Public Relations (Techniques) 200	3.0	25.0
10855	v.5		Public Relations (Principles) 102	3.0	25.0
11016	v.3		Marketing Communications 211	3.0	25.0
12632	v.2		Advertising 211	3.0	25.0
12633	v.2		Advertising 391	3.0	25.0
12968	v.2		Sports Marketing 241	3.0	25.0