Students specialise in marketing and innovation.
Course Structure |
Hrs/Wk |
Credit |
|||
| SELECT 4 OPTIONS | 100.0 | ||||
| 100.0 | |||||
| Optional units (No year level specified) | Hrs/Wk | Credits | |||
| 5282 | v.6 | Marketing Management 555 | 3.0 | 25.0 | |
| 5518 | v.8 | Marketing Intelligence and Research 562 | 3.0 | 25.0 | |
| 5721 | v.8 | Business Research Project 595 | 3.0 | 25.0 | |
| 5761 | v.7 | Buyer Behaviour and Analysis 561 | 3.0 | 25.0 | |
| 6439 | v.5 | Competitive Marketing Strategies 660 | 3.0 | 25.0 | |
| 10983 | v.3 | Innovation and Product Development 650 | 3.0 | 25.0 | |
| 11218 | v.4 | Communication in Organisations 560 | 3.0 | 25.0 | |