6439 (v.5) Competitive Marketing Strategies 660

Area:

Graduate School of Business

Credits:

25.0

Contact Hours:

3.0

** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **

Lecture:

1 x 3 Hours Weekly

Prerequisite(s):

5282 (v.6) Marketing Management 555 or any previous version

Syllabus:

This advanced marketing unit focuses on building upon students' prior knowledge of marketing principles with an emphasis on the application of marketing strategies within a competitive strategy framework. It examines marketing as a strategic tool in creating and sustaining superior performance in the marketplace. This unit focuses on the analytical and creative decision making processes involved in formulating, implementing and controlling a successful strategic marketing program.

** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **

Field of Education:

080500 Sales and Marketing (Narrow Grouping)

Funding Cluster:

02 - Accounting, Administration, Economics, Commerce

SOLT (Online) Definitions*:

Fully Online
*Extent to which this unit or thesis utilises online information

Result Type:

Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2006	Perth City Campus	Trimester 1	Y
2006	Perth City Campus	Trimester 2			Y		Y

Area External	refers to external course/units run by the School or Department or offered by research.
Central External	refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal	refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online	refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External