Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Prerequisite(s): | 2965 (v.8) Introduction to Government 204 or any previous version
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8983 (v.9) International Policy 201 or any previous version
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Syllabus: | Marketing and government in global, political, economic, social and organisational contexts. Developing research techniques and skills in analysis. Enhancing verbal presentation and collegial teamwork skills. Forms of government and public/private sector differences. The influence of marketing on politics, policy processes and democratic processes. Marketing public services, customer service issues and critiques of public sector marketing. |
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Field of Education: | 80300 Business and Management (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Online | Result Type: | Grade/Mark |
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AvailabilityAvailability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
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