3526 (v.11) Marketing Policy 314
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 2965 (v.8) Introduction to Government 204 or any previous version
OR
8983 (v.9) International Policy 201 or any previous version
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| Syllabus: | Marketing and government in global, political, economic, social and organisational contexts. Developing research techniques and skills in analysis. Enhancing verbal presentation and collegial teamwork skills. Forms of government and public/private sector differences. The influence of marketing on politics, policy processes and democratic processes. Marketing public services, customer service issues and critiques of public sector marketing. |
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Current as of: February 2, 2004
CRICOS provider code 00301J
