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306978 (v.1) Creative Advertising Design Studio 391
Area: | Department of Design |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 1 Hours Weekly |
Tutorial: | 1 x 2 Hours Weekly |
Prerequisite(s): | 7844 (v.5) Design Technology 191 or any previous version
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7846 (v.5) Design Technology 192 or any previous version
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Co Requisite(s): | 305780 (v.1) Visual Communication Practice 392 or any previous version
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Syllabus: | Presented as two, six week components. The first component looks at maximizing photographic production values without using a professional studio or equipment. The component outlines innovative low-tech methods and techniques to achieve better advertising images for graduate folio work. The second component looks at photographic art direction for advertising, talent and make-up, food styling, product photography, studio photography, shooting on location, props and wardrobe etc. |
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Unit Outcomes: | On successful completion of this unit, students will have - Produced better quality photographic images using readily available, non-professional resources. Developed a deeper understanding of the specific needs and difficulties commonly associated with photography for advertising. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Aitchison, (2001), Cutting Edge Commercials. Singapore, Prentice Hall. Wells, Burnett, Moriarty, (2000), Advertising: Principles and Practice. New Jersey, Prentice Hall. William, F.A., (1999), Contemporary Advertising. USA, Irwin/McGraw Hill. (1999), Georgia University of Technology, Camera and Scene Set-Up. (Online) Available at http://www.cc.gatech.edu/classes/cs4803b--99-winter/camera.pdf Hart, J., (1999), The Art of the Storyboard: Storyboarding for Film, TV and Animation. Boston, Focal Press. (2001), Graphic Design and Production Technology. 1st ed. Prentice Hall College Division. Cohen, S. (1999), The Non Designer's Scan and Print Book. Peachpit Press. Mullet, K., and Sano, D. (1995), Designing Visual Interfaces; Communication Oriented Techniques. Prentice Hall. |
Unit Texts: | No prescribed texts. |
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Unit Assessment Breakdown: | Folio presentation 20%. Practical assignments (x 4) 80%. This is by grade/mark assessment. |
Field of Education: | 100501 Graphic Arts and Design Studies | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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