306978 (v.1) Creative Advertising Design Studio 391

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Area:	Department of Design
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 1 Hours Weekly
Tutorial:	1 x 2 Hours Weekly
Prerequisite(s):	7844 (v.5) Design Technology 191 or any previous version AND 7846 (v.5) Design Technology 192 or any previous version
Co Requisite(s):	305780 (v.1) Visual Communication Practice 392 or any previous version
Syllabus:	Presented as two, six week components. The first component looks at maximizing photographic production values without using a professional studio or equipment. The component outlines innovative low-tech methods and techniques to achieve better advertising images for graduate folio work. The second component looks at photographic art direction for advertising, talent and make-up, food styling, product photography, studio photography, shooting on location, props and wardrobe etc.
Unit Outcomes:	On successful completion of this unit, students will have - Produced better quality photographic images using readily available, non-professional resources. Developed a deeper understanding of the specific needs and difficulties commonly associated with photography for advertising.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Aitchison, (2001), Cutting Edge Commercials. Singapore, Prentice Hall. Wells, Burnett, Moriarty, (2000), Advertising: Principles and Practice. New Jersey, Prentice Hall. William, F.A., (1999), Contemporary Advertising. USA, Irwin/McGraw Hill. (1999), Georgia University of Technology, Camera and Scene Set-Up. (Online) Available at http://www.cc.gatech.edu/classes/cs4803b--99-winter/camera.pdf Hart, J., (1999), The Art of the Storyboard: Storyboarding for Film, TV and Animation. Boston, Focal Press. (2001), Graphic Design and Production Technology. 1st ed. Prentice Hall College Division. Cohen, S. (1999), The Non Designer's Scan and Print Book. Peachpit Press. Mullet, K., and Sano, D. (1995), Designing Visual Interfaces; Communication Oriented Techniques. Prentice Hall.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Folio presentation 20%. Practical assignments (x 4) 80%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y