Area: | Department of Design |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Tutorial: | 2 x 1.5 Hours Weekly |
Prerequisite(s): | 306971 (v.1) Creative Advertising Design Theory 291 or any previous version
AND
306975 (v.1) Creative Advertising Design Practice 391 or any previous version
|
Co Requisite(s): | 305780 (v.1) Visual Communication Practice 392 or any previous version
|
Syllabus: | Creative advertising project planning and management, professional practice, graduate creative advertising folio development. Creative advertising communication and production skills. |
| |
Unit Outcomes: | On successful completion of this unit, students will have - Effectively managed multiple creative advertising projects at different stages of development. Developed a graduate folio of creative advertising projects to an entry level industry standard. Developed creative advertising communication skills and the analytical skills required to identify and evaluate quality advertising solutions. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | (1998), The Art Direction Book. South Australia, RotoVision. Aitchison, J., (1999), Cutting Edge Advertising. Singapore, Prentice Hall. Aitchison, (2001), Cutting Edge Commercials. Singapore, Prentice Hall. Wells, Burnett, Moriarty, (2000), Advertising: Principles and Practice. New Jersey, Prentice Hall. William, F.A. (1999), Contemporary Advertising. USA, Irwin/McGraw Hill. (2000), The Campaign Brief Book. Sydney, Campaign Brief Pty Ltd. |
Unit Texts: | No prescribed texts. |
| |
Unit Assessment Breakdown: | Graduate folio submission 40%. Practical assignments (x 5) 60%. This is by grade/mark assessment. |
Field of Education: | 100501 Graphic Arts and Design Studies | HECS Band (if applicable): | 1 |
|
Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
|
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
