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306975 (v.1) Creative Advertising Design Practice 391
Area: | Department of Design |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 1.5 Hours Weekly |
Tutorial: | 1 x 1.5 Hours Weekly |
Prerequisite(s): | 306971 (v.1) Creative Advertising Design Theory 291 or any previous version
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306972 (v.1) Creative Advertising Design Process 292 or any previous version
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Syllabus: | Advertising production processes and general costs, creative project planning and management, conceptual budgeting, advertising agency structure and organization, agency protocols and professional practice, working with external creative vendors, work experience, interviews and self promotion, protecting your creative assets. |
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Unit Outcomes: | On successful completion of this unit, students will have - Understood the common, day to day, responsibilities of an agency creative, for example, copywriter or art director. Understood the basic production processes for primary advertising media, from an agency creative's point of view. Developed a perceptual and cognitive framework for estimating the cost and relative production time needed to professionally complete an advertising project. Developed creative advertising communication skills and the analytical skills required to identify and evaluate quality advertising solutions. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | (1998), The Art Direction Book. South Australia, RotoVision. Aitchison, J., (1999), Cutting Edge Advertising. Singapore, Prentice Hall. Aitchison, (2001), Cutting Edge Commercials. Singapore, Prentice Hall. Wells, Burnett, Moriarty, (2000), Advertising: Principles and Practice. New Jersey, Prentice Hall. William, F.A. (1999), Contemporary Advertising. USA, Irwin/McGraw Hill. (2000), The Campaign Brief Book. Sydney, Campaign Brief Pty Ltd. |
Unit Texts: | No prescribed texts. |
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Unit Assessment Breakdown: | Practical assignments (x 5) 75%. Research journal 25%. This is by grade/mark assessment. |
Field of Education: | 100501 Graphic Arts and Design Studies | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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