Area: | Department of Design |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 1 Hours Weekly |
Practical: | 1 x 2 Hours Weekly |
Prerequisite(s): | 306971 (v.1) Creative Advertising Design Theory 291 or any previous version
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Syllabus: | Critical analysis of creative processes, creative process management, creative brief analysis, creative strategy development, idea generation techniques and methods, creative concept development and advertising communication skills. |
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Unit Outcomes: | On successful completion of this unit, students will have: Better understood their own creative processes. Awareness of their relative strengths and weaknesses in terms of creative process. An inclination to think inclusively rather than exclusively whilst working on a creative advertising brief. Ceased to produce singular unsubstantiated solutions from their creative processes. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Herschell, G., L. (2000), On the Art of Writing Copy. New York, Amacom. Aitchison, J. (1999), Cutting Edge Advertising. Singapore, Prentice Hall. Wells, Burnett, Moriarty, (2000), Advertising: Principles and Practice. New Jersey, Prentice Hall. William F. A. (1999), Contemporary Advertising. USA, Irwin/McGraw Hill. |
Unit Texts: | No prescribed texts. |
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Unit Assessment Breakdown: | Reflective practice testimonial 40%. Weekly advertising process excercises (10) 60%. This is by grade/mark assessment. |
Field of Education: | 100501 Graphic Arts and Design Studies | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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