306972 (v.1) Creative Advertising Design Process 292

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Area:	Department of Design
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 1 Hours Weekly
Practical:	1 x 2 Hours Weekly
Prerequisite(s):	306971 (v.1) Creative Advertising Design Theory 291 or any previous version
Syllabus:	Critical analysis of creative processes, creative process management, creative brief analysis, creative strategy development, idea generation techniques and methods, creative concept development and advertising communication skills.
Unit Outcomes:	On successful completion of this unit, students will have: Better understood their own creative processes. Awareness of their relative strengths and weaknesses in terms of creative process. An inclination to think inclusively rather than exclusively whilst working on a creative advertising brief. Ceased to produce singular unsubstantiated solutions from their creative processes.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Herschell, G., L. (2000), On the Art of Writing Copy. New York, Amacom. Aitchison, J. (1999), Cutting Edge Advertising. Singapore, Prentice Hall. Wells, Burnett, Moriarty, (2000), Advertising: Principles and Practice. New Jersey, Prentice Hall. William F. A. (1999), Contemporary Advertising. USA, Irwin/McGraw Hill.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Reflective practice testimonial 40%. Weekly advertising process excercises (10) 60%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y