306976 (v.1) Creative Advertising Design Practice 392

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Area:	Department of Design
Credits:	25.0
Contact Hours:	3.0
Tutorial:	2 x 1.5 Hours Weekly
Prerequisite(s):	306971 (v.1) Creative Advertising Design Theory 291 or any previous version AND 306975 (v.1) Creative Advertising Design Practice 391 or any previous version
Co Requisite(s):	305780 (v.1) Visual Communication Practice 392 or any previous version
Syllabus:	Creative advertising project planning and management, professional practice, graduate creative advertising folio development. Creative advertising communication and production skills.
Unit Outcomes:	On successful completion of this unit, students will have - Effectively managed multiple creative advertising projects at different stages of development. Developed a graduate folio of creative advertising projects to an entry level industry standard. Developed creative advertising communication skills and the analytical skills required to identify and evaluate quality advertising solutions.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	(1998), The Art Direction Book. South Australia, RotoVision. Aitchison, J., (1999), Cutting Edge Advertising. Singapore, Prentice Hall. Aitchison, (2001), Cutting Edge Commercials. Singapore, Prentice Hall. Wells, Burnett, Moriarty, (2000), Advertising: Principles and Practice. New Jersey, Prentice Hall. William, F.A. (1999), Contemporary Advertising. USA, Irwin/McGraw Hill. (2000), The Campaign Brief Book. Sydney, Campaign Brief Pty Ltd.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Graduate folio submission 40%. Practical assignments (x 5) 60%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y