Area: | Department of Media and Information |
Credits: | 25.0 |
Contact Hours: | 2.0 |
Seminar: | 1 x 2 Hours Weekly |
Prerequisite(s): | 12194 (v.5) Media, Communication and Information 111 - The Information Age or any previous version
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12881 (v.5) Media, Communication and Information 112 - The Critical Attitude or any previous version
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301065 (v.3) Media, Communication and Information 101 - Research and Presentation Skills or any previous version
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301066 (v.3) Media, Communication and Information 102 - Cross-Cultural Media Project or any previous version
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Syllabus: | The 'receiving end' of media, communication and information processes, consumers, users and public. Social and cultural consequences of consumption, cognitive and socio-behavioural approaches to information acquisition and use, information, mediation and the public sphere, audiences and the formation of sub-cultures, public spheres, and national communities. |
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Unit Outcomes: | On successful completion of this unit students will be able to - Present a coherent account of the following concepts - consumption, audience and public sphere. Explain why these concepts deepen our understanding of mass communication in contemporary societies. Evaluate different theoretical approaches to reception of mass communication. Read more advanced articles and extracts with a critical eye. Plan and present an effective introduction to a topic to your fellow students. Write a more extended essaythan previously, following conventions of academic presentation, and using research methods. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | MCI 212 Unit Reader. This Reader contains all of the weekly readings (articles and chapters) that you need to complete your Reading Logs and to participate in the weekly tutorial discussions. |
Unit Texts: | MCI 212 Unit Reader. This Reader contains all of the weekly readings (articles and chapters) that you need to complete your Reading Logs and to participate in the weekly tutorial discussions. |
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Unit Assessment Breakdown: | Reading Logs 30%, Seminar Presentation 20%, Essay 35%, Participation in-class discussion 15%. This is by grade/mark assessment. |
Field of Education: | 100700 Communication and Media Studies (Narrow Grouping) | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | Y | | 2004 | Bentley Campus | Semester 2 | Y | | Y | | 2004 | BPI Intern'l Group S'pore | Semester 1 | Y | | | | 2004 | BPI Intern'l Group S'pore | Semester 2 | Y | | | | 2004 | Lim Kok Wing Inst Malaysia | Semester 1 | Y | | | | 2004 | Lim Kok Wing Inst Malaysia | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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