12883 (v.5) Media, Communication and Information 212 - Consumers, Audiences, Publics and Users

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Area:	Department of Media and Information
Credits:	25.0
Contact Hours:	2.0
Seminar:	1 x 2 Hours Weekly
Prerequisite(s):	12194 (v.5) Media, Communication and Information 111 - The Information Age or any previous version AND 12881 (v.5) Media, Communication and Information 112 - The Critical Attitude or any previous version AND 301065 (v.3) Media, Communication and Information 101 - Research and Presentation Skills or any previous version AND 301066 (v.3) Media, Communication and Information 102 - Cross-Cultural Media Project or any previous version
Syllabus:	The 'receiving end' of media, communication and information processes, consumers, users and public. Social and cultural consequences of consumption, cognitive and socio-behavioural approaches to information acquisition and use, information, mediation and the public sphere, audiences and the formation of sub-cultures, public spheres, and national communities.
Unit Outcomes:	On successful completion of this unit students will be able to - Present a coherent account of the following concepts - consumption, audience and public sphere. Explain why these concepts deepen our understanding of mass communication in contemporary societies. Evaluate different theoretical approaches to reception of mass communication. Read more advanced articles and extracts with a critical eye. Plan and present an effective introduction to a topic to your fellow students. Write a more extended essaythan previously, following conventions of academic presentation, and using research methods.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	MCI 212 Unit Reader. This Reader contains all of the weekly readings (articles and chapters) that you need to complete your Reading Logs and to participate in the weekly tutorial discussions.
Unit Texts:	MCI 212 Unit Reader. This Reader contains all of the weekly readings (articles and chapters) that you need to complete your Reading Logs and to participate in the weekly tutorial discussions.
Unit Assessment Breakdown:	Reading Logs 30%, Seminar Presentation 20%, Essay 35%, Participation in-class discussion 15%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y   Y 2004 Bentley Campus Semester 2 Y   Y 2004 BPI Intern'l Group S'pore Semester 1 Y     2004 BPI Intern'l Group S'pore Semester 2 Y     2004 Lim Kok Wing Inst Malaysia Semester 1 Y     2004 Lim Kok Wing Inst Malaysia Semester 2 Y