301611 v.2 Bachelor of Commerce (Marketing) (Honours)

Introduction

This honours course provides a thorough understanding of the marketing decisions faced by today's managers and the relevant aspects that impinge on these decisions. The program is committed to developing outstanding candidates with potential to make substantial contributions to the marketing discipline. It also extends knowledge of particular aspects of electronic commerce and develops relevant research skills. By providing high calibre students with the opportunity to further knowledge in an area of specialisation, it allows for the possibility for direct entry into Masters and PhD Programs. The program is structured to extend analytical and research skills with students required to complete advanced coursework units in an area of specialisation and submit a dissertation.

Course Entry Requirements/Prerequisites

Refer to Admission into Honours Degree Programs.

Duration and Availability

This honours course is of one years full-time or equivalent part-time study. Students are advised to check with their Course Coordinator about the availability of part-time study and mid year intakes.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Availability

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.