301611 v.2 Bachelor of Commerce (Marketing) (Honours)

BCom(Hons)(Curtin)

Introduction
This honours course provides a thorough understanding of the marketing decisions faced by today's managers and the relevant aspects that impinge on these decisions. The program is committed to developing outstanding candidates with potential to make substantial contributions to the marketing discipline. It also extends knowledge of particular aspects of electronic commerce and develops relevant research skills. By providing high calibre students with the opportunity to further knowledge in an area of specialisation, it allows for the possibility for direct entry into Masters and PhD Programs. The program is structured to extend analytical and research skills with students required to complete advanced coursework units in an area of specialisation and submit a dissertation.

Course Entry Requirements/Prerequisites
Refer to Admission into Honours Degree Programs.

Duration and Availability
This honours course is of one years full-time or equivalent part-time study. Students are advised to check with their Course Coordinator about the availability of part-time study and mid year intakes.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

4796 v.4 Business Research Methodology 400 3.0 25.0

4824 v.4 Marketing 494 3.0 25.0

SELECT 2 OPTIONS 50.0

100.0

Year 1 Semester 2

12209 v.2 Business Dissertation (Marketing) 495 6.0 100.0

100.0

Optional Units to Select From in Year 1 Semester 1 Hrs/Wk Credits

4795 v.3 Business Policy 414 3.0 25.0

4807 v.4 Export Marketing 400 3.0 25.0

4825 v.4 Marketing of Services 411 3.0 25.0

4826 v.4 Marketing to Organisations 422 3.0 25.0

6982 v.5 Public Relations (Honours Seminar) 400 3.0 25.0

10832 v.3 Innovation and Product Development 421 3.0 25.0

10849 v.3 Marketing Theory 400 3.0 25.0

Availability

Year Location Period Internal External
2004 Bentley Campus Semester 1 Y Y
2004 Bentley Campus Semester 2 Y Y

The information displayed above refers to study periods and locations that students are eligible to be offe red and admitted to this course for the first time only.