Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 3 Hours Weekly |
Other Requisite(s): | Admission: into Commerce Honours Program
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Syllabus: | An introduction to the different techniques used by marketing professionals such as the research process and research methodology and the current topics/challenges facing marketing professionals today in various areas of marketing through discussions of journal articles, working papers, and conference papers. |
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Unit Outcomes: | On successful completion of this unit students will have- Been provided with an insight to the different areas of marketing and the recent issues/topics/challenges facing marketing professionals today and thereby hoping to build a research interest for the honours business dissertation. Been provided a critique of the whole research process or methodology, used by other marketing professionals in writing their articles and thus become prepared to apply those skills to their own business dissertations. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | No prescribed references. |
Unit Texts: | No prescribed texts. |
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Unit Assessment Breakdown: | Assessment 1 20%, Assessment 2 20%, Assessment 3 20%, Assessment 4 40%. This is done by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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