4824 (v.4) Marketing 494
| Area: | School of Marketing |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Other Requisite(s): | Admission: into Commerce Honours Program
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| Syllabus: | An introduction to the different techniques used by marketing professionals such as the research process and research methodology and the current topics/challenges facing marketing professionals today in various areas of marketing through discussions of journal articles, working papers, and conference papers. |
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| Unit Outcomes: | On successful completion of this unit students will have- Been provided with an insight to the different areas of marketing and the recent issues/topics/challenges facing marketing professionals today and thereby hoping to build a research interest for the honours business dissertation. Been provided a critique of the whole research process or methodology, used by other marketing professionals in writing their articles and thus become prepared to apply those skills to their own business dissertations. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | No prescribed references. |
| Unit Texts: | No prescribed texts. |
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| Unit Assessment Breakdown: | Assessment 1 20%, Assessment 2 20%, Assessment 3 20%, Assessment 4 40%. This is done by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | |
Current as of: February 2, 2004
CRICOS provider code 00301J
