Online Courses Handbook 2003

300348 v.3 Public Relations Stream (Mass Communication)

Introduction
Public relations offered by the Curtin Business School develops an understanding of the fundamentals of professional public relations practice. When taken in combination with the other elements of the Bachelor of Arts (Mass Communication) this stream provides students with skills and knowledge in the principles, techniques and specific issues of contemporary public relations. The Public Relations stream may usefully be combined with the Journalism stream.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

10855 v.5 Public Relations (Principles) 102 3.0 25.0

25.0

Year 1 Semester 2

10854 v.4 Public Relations (Techniques) 200 3.0 25.0

25.0

Year 2 Semester 1

10851 v.4 Public Relations (Media) 250 3.0 25.0

25.0

Year 2 Semester 2

3992 v.6 Public Relations (Cases) 300 3.0 25.0

25.0

Year 3

SELECT 2 OPTIONS 50.0

50.0

Optional Units to Select From in Year 3 Hrs/Wk Credits

3993 v.7 Public Relations (Professional Practice) 393 3.0 25.0

12596 v.3 Public Relations (International) 350 3.0 25.0

12597 v.3 Public Relations (Financial) 260 3.0 25.0

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