10851 (v.4) Public Relations (Media) 250
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Tutorial: | 1 x 1.5 Hours Weekly |
Seminar: | 1 x 1.5 Hours Weekly |
Prerequisite(s): | 10854 (v.4) Public Relations (Techniques) 200 or any previous version
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Specialising in the management of relations with reporters, editors and producers. An understanding of the needs of a wide range of media. Preparation and briefing of individuals for media appearances. Training in issues and crisis management with media, local, national and international aspects of media relations. |
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