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3992 (v.6) Public Relations (Cases) 300
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Prerequisite(s): 10854 (v.4) Public Relations (Techniques) 200 or any previous version
Deals with current public relations practice case studies and likely trends. Provides experience in situation and relationship management, how to deal with issues and a wide range of publics, and how to structure campaigns for optimum results.
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