Online Courses Handbook 2003

234813 v.3 Tourism Management and Public Relations Double Major

Introduction
This double major is designed to provide an overall understanding of the principles and processes of tourism management while placing emphasis on the development and application of public relations to meet increasing workplace demand within the expanding tourism industry.

Course Structure Hrs/Wk Credit

Year 1 Semester 2

10855 v.5 Public Relations (Principles) 102 3.0 25.0

12598 v.3 Tourism Management (Principles and Practices) 102 3.0 25.0

50.0

Year 2 Semester 1

10808 v.2 Business Communication 101 3.0 25.0

11001 v.2 Economics (Macro) 101 3.0 25.0

11010 v.2 Law (Contract) 101 3.0 25.0

12599 v.3 Tourism Management (Impacts and Influences) 200 3.0 25.0

100.0

Year 2 Semester 2

10845 v.2 Law (Public Relations) 211 3.0 25.0

10854 v.4 Public Relations (Techniques) 200 3.0 25.0

12600 v.2 Tourism Economics 202 3.0 25.0

2644 v.8 Administrative Management 200 3.0 25.0

100.0

Year 3 Semester 1

10851 v.4 Public Relations (Media) 250 3.0 25.0

13594 v.3 Events and MICE Management 304 3.0 25.0

3891 v.5 Facilities and Operations Management 300 3.0 25.0

3992 v.6 Public Relations (Cases) 300 3.0 25.0

100.0

Year 3 Semester 2

12596 v.3 Public Relations (International) 350 3.0 25.0

12602 v.4 Tourism Management (Strategic Directions) 310 3.0 25.0

3993 v.7 Public Relations (Professional Practice) 393 3.0 25.0

SELECT 1 OPTION 25.0

100.0

Optional Units to Select From in Year 3 Semester 2 Hrs/Wk Credits

3522 v.6 Strategic Management 313 4.0 25.0

10852 v.3 Organisational Behaviour 200 3.0 25.0

11016 v.3 Marketing Communications 211 3.0 25.0

12601 v.2 Travel and Tourism Law 203 3.0 25.0

12603 v.2 Tourism Marketing 300 3.0 25.0

12604 v.3 Hospitality Industry Management 200 3.0 25.0

12605 v.4 # Management (Project) 302 6.0 50.0

12606 v.3 Services Information Management 200 3.0 25.0

13596 v.4 Transportation and Travel Management 304 3.0 25.0

304440 v.2 Environmental Issues in Business 201 3.0 25.0

# Students may choose a project unit equivalent to two full units within the School of Management or the School of Marketing with an emphasis on tourism.

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