234925 v.3 Marketing and Advertising Double Major

Introduction

This double major is designed to provide students with an understanding of the principles and processes of advertising, and other forms of marketing communications from a marketing perspective. Students with career aspirations in either the marketing communications/advertising industries, or any of the mainstream marketing industries are ideal candidates for this unique double major.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
11016	v.5	Integrated Marketing Communications 202	3.0	25.0
311353	v.2	Communication in Business 100	4.0	25.0
				50.0
Year 2 Semester 1
12613	v.2	International Marketing 250	3.0	25.0
12632	v.4	Advertising (Principles) 211	3.0	25.0
2845	v.4	Law (Marketing) 245	3.0	25.0
9764	v.8	Consumer Behaviour 201	3.0	25.0
				100.0
Year 2 Semester 2
12592	v.4	Brand Management 260	3.0	25.0
12989	v.4	Advertising (Media Planning) 250	3.0	25.0
3822	v.8	Sales Management 230	3.0	25.0
9807	v.6	Marketing Research 200	3.0	25.0
				100.0
Year 3 Semester 1
12634	v.3	Advertising (Strategic) 310	3.0	25.0
12990	v.4	Advertising (Cross Cultural) 300	3.0	25.0
1866	v.6	Retail Marketing and Distribution 311	3.0	25.0
4373	v.6	Advertising (Account Planning) 340	3.0	25.0
				100.0
Year 3 Semester 2
12034	v.5	Business Capstone 301	3.0	25.0
12633	v.4	Advertising (Campaign Development) 391	3.0	25.0
		OR
311610	v.1	Advertising Master Class 391	3.0	25.0
3900	v.5	Strategic Marketing 310	3.0	25.0
4375	v.4	Marketing of Services 311	3.0	25.0
				100.0

Availability

Year	Location	Period	All*	Internal	Partially Online Internal^	External	Fully Online#
2009	Singapore Campus	Trimester 1A	Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^Course and associated units are offered in this mode permitting International Onshore student enrolment.

#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.