12633 (v.4) Advertising (Campaign Development) 391

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 1.5 Hours Weekly
Tutorial:	1 x 1.5 Hours Weekly
Prerequisite(s):	12634 (v.3) Advertising (Strategic) 310 or any previous version
Syllabus:	This is a campaign unit that guides students through the processes involved in developing and implementing an integrated marketing communication campaign. Specifically, students apply previously taught concepts in their Advertising Major to develop a synergistic communication plan for an industry based client. Students develop an adverting plan and have the opportunity to pitch/sell their ideas to the client and as part of this hands-on process, students justify their communication and media recommendations. Throughout the unit, students are also exposed to industry guest speakers and are provided with career mentoring to further develop their career focus and industry understanding prior to graduation.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080507 Advertising
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal
2009	Bentley Campus	Semester 1	Y
2009	Bentley Campus	Semester 2	Y
2009	Singapore Campus	Trimester 1A	Y
2009	UHK SPACE Admiralty Ctr	Trimester 1A	Y
2009	UHK SPACE CIDP	Trimester 1A	Y
2009	UHK SPACE CIDP	Trimester 2A	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External