12989 (v.4) Advertising (Media Planning) 250

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 1.5 Hours Weekly
Tutorial:	1 x 1.5 Hours Weekly
Prerequisite(s):	12632 (v.4) Advertising (Principles) 211 or any previous version
Syllabus:	This is a specialist media unit that introduces students to the terminology and workings of the role of media within the advertising context. As part of this unit, students develop a media plan and have the opportunity to pitch/sell their media solution to an imaginary client.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080507 Advertising
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal
2009	Bentley Campus	Semester 1	Y
2009	Bentley Campus	Semester 2	Y
2009	Charles Telfair Inst Mauritius	Semester 1	Y
2009	Singapore Campus	Trimester 1A	Y
2009	Singapore Campus	Trimester 2A	Y
2009	UHK SPACE Admiralty Ctr	Trimester 1A	Y
2009	UHK SPACE CIDP	Trimester 1A	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External