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12597 (v.3) Public Relations (Financial) 260
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Prerequisite(s): 10855 (v.5) Public Relations (Principles) 102 or any previous version
This unit has a distinct regional focus. It introduces students to the skills and concepts needed to practice public relations in the financial arena. Understanding of the role of financial public relations in the economies of the Asia Pacific region.
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