Curtin University of Technology

 
 
 Home
 
 Courses
Business
Engineering & Science
Health Sciences
Humanities
Resources & Environment
Vice Chancellory
Curtin Sarawak
 
 Unit List
 

10855 (v.5) Public Relations (Principles) 102



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Tutorial:1 x 1.5 Hours Weekly
Seminar:1 x 1.5 Hours Weekly
Co Requisite(s):10850 (v.4) Marketing 100 or any previous version
The principles and an introduction to the practice of public relations. Covers the history and evolution of public relations. How to identify the need for public relations programs. How to manage them, and how to plan and evaluate their effectiveness. How to manage relations with media and publics. How to apply the range of communication methods needed and used.

 
Click here for a printable version of this page

 

 

Curtin University of Technology

To report errors on this website please e-mail:online@curtin.edu.au
Copyright and Disclaimer
Current as of: February 20, 2003     5:01:33
CRICOS provider code 00301J