310433 v.1 Advertising and Public Relations Double Major

Introduction

This double major is designed to enable students to develop an understanding of the role and effect of advertising and public relations within the business, social, and political arenas. Students develop abilities and skills that prepare them for a wide range of professional opportunities that include - media planning and relations, research, client services, and major communication roles.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
10855	v.6	Public Relations (Principles) 102	3.0	25.0
11016	v.4	Marketing Communications 102	3.0	25.0
				50.0
Year 2 Semester 1
10854	v.5	Public Relations (Techniques) 200	3.0	25.0
12632	v.3	Advertising 211	3.0	25.0
311353	v.1	Communication in Business 201	3.0	25.0
4373	v.5	Advertising 240	3.0	25.0
				100.0
Year 2 Semester 2
10851	v.5	Public Relations (Media) 250	3.0	25.0
12592	v.3	Advertising 260	3.0	25.0
12596	v.4	Public Relations (International) 240	3.0	25.0
12989	v.3	Media Planning 250	3.0	25.0
				100.0
Year 3 Semester 1
12597	v.4	Public Relations (Corporate) 360	3.0	25.0
12634	v.2	Advertising Strategy 310	3.0	25.0
12990	v.3	International Advertising 300	3.0	25.0
3992	v.7	Public Relations (Consultancy) 300	3.0	25.0
				100.0
Year 3 Semester 2
10845	v.2	Law (Public Relations) 211	3.0	25.0
12034	v.5	Business Capstone 301	3.0	25.0
12633	v.3	Advertising 391	3.0	25.0
3993	v.8	Public Relations (Professional Practice) 393	3.0	25.0
				100.0