Online Courses Handbook 2003

302121 v.2 Master of Electronic Marketing

Introduction
This course is designed for those from business and other backgrounds intending to specialise in marketing in the new electronic media. Graduates acquire the skills and knowledge to formulate, organise, implement and control marketing strategies in theelectronic age. The skills learnt in this course place practitioners at the forefront in the field of electronic media. For the practising marketing professional this course enhances skills already acquired by providing knowledge of the new electronicmedia. For those from other backgrounds it provides a fast track to the most exciting area of marketing today.

Course Entry Requirements/Prerequisites
For entry into Stage One, candidates must hold a degree from a recognised Australian tertiary institution, or an equivalent qualification. For entry into Stage Two, candidates must hold a Postgraduate Diploma in Business (Marketing) or an equivalant qualification. The Postgraduate Diploma must have an assessed pass rate averaging a minimum of 70 per cent. Candidates may submit results from the Graduate Management Admission Test (GMAT). Depending on their previous field of study students may be requiredto complete one or more foundation units before commencing the first stage.

Specific Requirements
Candidates without sufficient background may be required to complete one or more of the following foundation units before commencing the first stage - Accounting (Information Systems) 531, Economics (Micro) 503, Marketing Management 555, Information for Business Decisions 550.

Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability
This fee paying course is of three semesters full-time duration or equivalent part-time.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

12032 v.3 Electronic Commerce (Internet Functions and Facilities) 501 4.0 25.0

302087 v.2 Internet Law 561 3.0 25.0

5519 v.8 Internet Marketing 567 3.0 25.0

5762 v.7 Global Marketing Communications 564 3.0 25.0

100.0

Year 1 Semester 2

12475 v.2 Advanced Marketing Research 565 3.0 25.0

302105 v.2 Public Relations in an Electronic Environment 553 3.0 25.0

302106 v.2 Advanced Topics in Electronic Marketing 650 3.0 25.0

302108 v.2 Applied Cases in Electronic Marketing 651 3.0 25.0

100.0

Year 2 Semester 1

12200 v.2 Business Dissertation (Marketing) 693 6.0 50.0

302089 v.2 Electronic Marketing Planning 551 6.0 50.0

100.0

NB Foundations units include - 11942 Accounting (Information Systems) 531, 13506 Economics (Micro) 503, 5282 Marketing Management 555, 5700 Information for Business Decisions 550.