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12475 (v.2) Advanced Marketing Research 565

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
This unit provides graduate students with the practical skills to use advanced marketing research techniques and methods. It examines the role of information in marketing decision making with special emphasis on advanced techniques and methods in marketing analysis and research.

 

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