302105 (v.2) Public Relations in an Electronic Environment 553
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Seminar: | 1 x 3 Hours Weekly |
Prerequisite(s): | 12477 (v.3) Public Relations (Principles) 500 or any previous version
|
The Internet and associated technologies provide challenging new media to communicate with stakeholders. The development of websites will provide exciting new weapons for the public relations professional and marketers alike. |