Online Courses Handbook 2003

235022 v.2 Banking and Marketing Double Major

Introduction
This double major provides a sound background in economic, marketing and finance theory whilst focusing on the marketing of banking and financial services which include corporate and commercial lending and international banking operations. The basic tenets of the management of financial institutions are also covered. It is designed for students who seek entry to the modern marketing oriented banking and financial industry. Students completing this degree meet the educational requirements for Senior Associate Membership of the Australian Institute of Banking and Finance.

Course Structure Hrs/Wk Credit

Year 1 Semester 2

11001 v.2 Economics (Macro) 101 3.0 25.0

11010 v.2 Law (Contract) 101 3.0 25.0

50.0

Year 2 Semester 1

10993 v.2 Business Statistics 101 4.0 25.0

12960 v.2 Finance (Instruments and Markets) 211 3.0 25.0

2806 v.4 Finance (Introductory) 201 3.0 25.0

9764 v.7 Consumer Behaviour 102 3.0 25.0

100.0

Year 2 Semester 2

10840 v.2 Law (Banking) 255 3.0 25.0

1866 v.6 Retail Marketing and Distribution 311 3.0 25.0

2807 v.4 Finance (Managerial) 212 3.0 25.0

9807 v.6 Marketing Research 200 3.0 25.0

100.0

Year 3 Semester 1

11040 v.2 Bank Lending 306 3.0 25.0

3900 v.5 Strategic Marketing 310 3.0 25.0

4375 v.4 Marketing of Services 311 3.0 25.0

6981 v.3 Professional Selling 300 3.0 25.0

100.0

Year 3 Semester 2

10810 v.3 Business Policy 320 3.0 25.0

8553 v.6 Banking Practice and Management 301 3.0 25.0

SELECT 2 OPTIONS 50.0

100.0

Optional Units to Select From in Year 3 Semester 2 Hrs/Wk Credits

2845 v.4 Law (Marketing) 245 3.0 25.0

3820 v.6 Marketing to Organisations 322 3.0 25.0

3821 v.6 Export Marketing 300 3.0 25.0

3822 v.6 Sales Management 330 3.0 25.0

4371 v.5 Marketing 391 3.0 25.0

11016 v.3 Marketing Communications 211 3.0 25.0

11031 v.3 Corporate and Commercial Banking 308 3.0 25.0

11039 v.3 International Trade and Banking 305 3.0 25.0

12603 v.2 Tourism Marketing 300 3.0 25.0