305422 v.1 Graduate Certificate in Marketing

GradCertMktg(Curtin)

Introduction

This course provides the fundamental skills in marketing relating to price, product, place and promotion. Those without formal qualifications, but who have extensive managerial and executive work experience, are eligible to be considered for enrolment in this course.

Course Entry Requirements/Prerequisites

A degree from a recognised institution, and at least two years work experience or at least five years substantial managerial or executive level work experience.

Duration and Availability

This fee-paying course is of one semester full-time or equivalent part-time study.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 1
5283	v.7	Strategic Marketing 563	3.0	25.0
5518	v.7	Marketing Research 562	3.0	25.0
5761	v.6	Consumer Behaviour 561	3.0	25.0
		SELECT 1 OPTION		25.0
				100.0

*Optional Units to Select From in Year 1 Semester 1*			*Hrs/Wk*	*Credits*
5519	v.8	Internet Marketing 567	3.0	25.0
5764	v.6	Export Marketing 566	3.0	25.0
12205	v.2	Business Research Project (Marketing) 592	3.0	25.0
12471	v.2	Marketing of Services 570	3.0	25.0
12473	v.2	Tourism Marketing 570	3.0	25.0
12477	v.3	Public Relations (Principles) 500	3.0	25.0

Availability

Year	Location	Period	Internal	External
2004	Bentley Campus	Semester 1	Y	Y
2004	Bentley Campus	Semester 2	Y	Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

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Picture of sun setting over Henderson Court on Curtin's Bentley Campus

305422 v.1 Graduate Certificate in Marketing

Introduction This course provides the fundamental skills in marketing relating to price, product, place and promotion. Those without formal qualifications, but who have extensive managerial and executive work experience, are eligible to be considered for enrolment in this course.

Course Entry Requirements/Prerequisites A degree from a recognised institution, and at least two years work experience or at least five years substantial managerial or executive level work experience.

Duration and Availability This fee-paying course is of one semester full-time or equivalent part-time study.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 1

Availability

Introduction

This course provides the fundamental skills in marketing relating to price, product, place and promotion. Those without formal qualifications, but who have extensive managerial and executive work experience, are eligible to be considered for enrolment in this course.

Course Entry Requirements/Prerequisites

A degree from a recognised institution, and at least two years work experience or at least five years substantial managerial or executive level work experience.

Duration and Availability

This fee-paying course is of one semester full-time or equivalent part-time study.