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12471 (v.2) Marketing of Services 570
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Lecture: | 1 x 3 Hours Weekly |
| Honours program unit. Introduction to the principles and practices of services marketing. Topics include - the unique features of marketing of services, behavioural aspects and the particular characteristics of consumers of services, service quality and the development of a service strategy. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Bentley Campus | Short Period 4 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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