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5518 (v.7) Marketing Research 562
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Seminar: | 1 x 3 Hours Weekly |
| Application of knowledge and creativity to real life research problems. In this course you will play the roles of both the client, (in defining the research purpose and objectives) and the researcher in designing the research study, sample size, questionnaire, data analysis etc. Managerially oriented with a strong practical bias. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Bentley Campus | Short Period 8 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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