300351 v.2 Marketing and Innovation Stream (MLM)
Introduction
Students specialise in Marketing and Innovation.
Course Structure |
Hrs/Wk |
Credit |
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SELECT 4 OPTIONS |
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100.0 |
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100.0 |
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| Optional Units (No Year Level Specified) |
Hrs/Wk |
Credits |
| 5282 |
v.6 |
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Marketing Management 555 |
3.0 |
25.0 |
| 5518 |
v.7 |
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Marketing Research 562 |
3.0 |
25.0 |
| 5721 |
v.8 |
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Business Research Project 595 |
3.0 |
25.0 |
| 5761 |
v.6 |
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Consumer Behaviour 561 |
3.0 |
25.0 |
| 6439 |
v.5 |
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Competitive Marketing Strategies 660 |
3.0 |
25.0 |
| 10983 |
v.3 |
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Innovation and Product Development 650 |
3.0 |
25.0 |
| 11218 |
v.4 |
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Communication in Organisations 560 |
3.0 |
25.0 |
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