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6439 (v.5) Competitive Marketing Strategies 660
Area: | Graduate School of Business |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Lecture: | 1 x 3 Hours Weekly |
Prerequisite(s): | 5282 (v.6) Marketing Management 555 or any previous version
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| This is an advanced marketing unit that brings together theory and practice in strategic marketing planning. The focus is on dynamic manoeuvring for competitive position including the use of various offensive or defensive strategies. Covering the impactof technology, for example, changes wrought by the advent of e-commerce, analytical tools, planning, implementation and evaluation of marketing strategies. Taught primarily through the use of case studies, a strong international focus and a practical emphasis are key characteristics of this unit. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Perth City Campus | Trimester 1 | Y | Y | | | 2004 | Perth City Campus | Trimester 2 | Y | | | | 2004 | FPVS/MISC Thailand | Semester 2 | Y | | | | 2004 | Kemuda Resrce Agncy Brunei | Semester 1 | Y | | | | 2004 | Kemuda Resrce Agncy Brunei | Semester 2 | Y | | | | 2004 | Kemuda Resrce Agncy Brunei | Trimester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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