3526 (v.11) Marketing Policy 314

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	2965 (v.8) Introduction to Government 204 or any previous version OR 8983 (v.9) International Policy 201 or any previous version

Syllabus:	Marketing and government in global, political, economic, social and organisational contexts. Developing research techniques and skills in analysis. Enhancing verbal presentation and collegial teamwork skills. Forms of government and public/private sector differences. The influence of marketing on politics, policy processes and democratic processes. Marketing public services, customer service issues and critiques of public sector marketing.

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Field of Education:	080300 Business and Management (Narrow Grouping)
Funding Cluster:	02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*:	Not Online *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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