301228 (v.3) Public Relations (Research and Evaluation) 450

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Seminar:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: to Marketing honours program.

Syllabus:	Research methodologies, measurement instruments and evaluation methods and techniques as used by public relations practitioners. Campaigns based on current advanced topics and issues. Theoretical and practical skills relating to qualitative and quantitative methodologies used in public relations practice.

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Field of Education:	080509 Public Relations
Funding Cluster:	02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*:	Not Online *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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